Here are 6 indisputable reasons why blue is hands down the best color on the planet.
- Our Founders Chose Wisely
Simply put, the founders of Zeta Phi Beta knew what they were doing. They selected beautiful colors that were as unique and meaningful to Zeta as our principle of Finer Womanhood.
- Michelle Obama Slays In It!
We all know Michelle Obama looks radiant in anything she wears, but there is no denying that she was absolutely stunning in blue at the Democratic National Convention in Philadelphia. And believe me, our FLOTUS knew exactly what she was doing and conveying by wearing this color. (see #4)
- Blue Is Majestic
Blue is the color of some of the most beautiful, wondrous and majestic things God has ever created. Don’t believe me? Think about the radiant blue sea and the gorgeous blue sky. In fact, try looking up at the sky on a bright summer day without smiling.
- It’s Trustworthy, Calming & Sincere
Blue is the color of trust and sincerity. It has a calming effect and also denotes confidence, intelligence, precision, peace, wisdom and loyalty. There’s a reason why some of the worlds’ most successful people and brands (think Facebook, LinkedIn and Twitter) rock the color blue.
- Blue Is Simply Striking
Blue is simply striking. If you’ve ever watched a woman in a badass blue dress enter a room filled with a sea of other colors (see #2) (or you’ve been the badass entering the room in a blue dress) – then you know what I mean.
- More Women Prefer It
It’s scientifically proven that women prefer blue over any other color in the spectrum. A study by Joe Hallock called “Color Assignment” found that 35% of women prefer the color blue, while 14% preferred Green, 9% preferred red and 3% preferred yellow.